CARING, Inc.

The Challenge:

CARING, Inc, offers several programs for low income seniors and developmentally disabled adults. The non-profit's previous website was outdated, and its organization was confusing. The jumbled flow of information left visitors unclear about what was available and who could benefit.

 

The Solution:

In addition to giving the design a much-needed refresh, we re-organized the site's content. Based on competitive analysis and user experience principles, we streamlined the navigation and gave each program its own page with the same sections - program overview, who qualifies and who to contact for more information.

 

The Result:

With better site organization and more clear contact information, the company started to get more qualified leads.