Services Offered: Website Design and domain transfer
CARING offers several programs for low income seniors and developmentally disabled adults. Their previous website was outdated, and its organization was confusing. The jumbled flow of information left visitors unclear about what was available and who could benefit.
In addition to giving the design a much-needed refresh, we re-organized the site's content. Based on competitive analysis and user experience principles, we streamlined the navigation and gave each program its own page with the same sections - program overview, who qualifies and who to contact for more information.
With better site organization and more clear contact information, the company started to get more qualified leads.